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Sawt Deploys Machine Learning Technology to Power New Intelligence Platform for Online Video Search

September 21, 2017Sawt+Deploys+Machine+Learning+Technology+to+Power+New+Intelligence+Platform+for+Online+Video+Search

Colorado Springs, Colo.—Sept. 21, 2017—Advertisers, ad agencies, production companies and media companies now have a new tool to help them research the increasingly chaotic world of online video. The technical and management team behind Simian (, the global media sharing company, have launched an independent new software product called Sawt. It promises to simplify and streamline the process of searching and analyzing both traditional advertising video content such as commercials and web shorts as well as the exploding universe of online video found on sites such as YouTube, Instagram and Facebook. The service can be utilized from its web site,

In addition, Sawt will make it easier for those who seek to partner with these increasingly popular and influential content creators and apply their talents to the rapidly expanding landscape of consumer video consumption.  The service will provide all content creators – those working in online video as well as more traditional broadcast advertising – to create online profiles that provide a wealth of information about their work, their audience and their reach.

Sawt accomplishes this by harnessing the power of Artificial Intelligence (AI) to gather meaningful insights from media and consumer content, helping to connect the dots between content creators, audiences, agencies, brands and producers. The technology also provides actionable information on the people and companies behind the production of such content, including creative and production credits, prior work and contact information.

The service is currently being made available free of charge to qualified members of the advertising creative and production communities.  As more features are added to its roster of capabilities, Sawt will introduce a fee structure for both individual, small company and enterprise users.

Sawt is the only technology bringing together traditional broadcast and online creator content into a single hub, notes Co-Founder Brian Atton. The software functions as a social and interactive community for creatives to share key insights, innovative ideas and work, allowing users to increase industry exposure and collaboration efforts.

"What Sawt does is takes this enormously complex world of content and lets you pinpoint just what you're looking for," Atton notes.  "It simplifies and compresses the process of identifying content that suits the tone, values and attitudes of your brand, that meets the demographic targets of your campaign and which will connect with your audience. It does all this and does it with just a few keystrokes, versus hours, days or weeks of research."

Developed by the video sharing and collaboration experts at Simian, Sawt allows users to search broadcast spots and online web videos by brand, agency, production company, content creator, director, editor, VFX studio, creative technique, genre, you name it. With full credits and an emphasis on social network-style sharing and commentary, it represents a next generation-leap in the technology, development and design of advertising sharing platforms.

Plans call for Sawt to unveil additional services in the coming months that will provide a deeper level of intelligence and analytics about these creators and the video content they produce. "With the aggregation of data from above and below the line media, our proprietary AI will enable us to develop a scoring system for this content," explains Co-Founder Jay Brooks. "Brands, entertainment companies and agencies will then have a ratings system to quantify their content, which will allow them to attribute specific dollar values to the exposure they generate. This will inform planning and in-market optimizations, all leading to greater efficacy of campaigns and transparency in the industry." 

Further, users of Simian's video sharing and collaboration service will soon be able to integrate their content seamlessly with Sawt, meaning Simian clients will be able to push media to be showcased on Sawt with the click of a button. This will provide an additional level of exposure beyond what the Simian media sharing and collaboration platform already provides, says Atton.

"We're more than just a review and approval media-sharing platform now," he continues. "We're partners for our friends in creative industries. With Sawt we've developed a resource, as opposed to a singular tool. We want them to focus on doing what they love doing, which is being creative and making content. Our goal, as with any technology product, is to help them do their jobs better and run their businesses more efficiently."

Media Contact:

Anthony Vagnoni, avagnoni communications, 973-493-8736, 

About Sawt

Launched by the founders of Simian, the innovative video sharing and collaboration solution for the advertising, film and media, and entertainment industries, Sawt ( transcends traditional broadcast research and video database offerings as the first and only single-source platform featuring broadcast, social and creator intelligence together in a single, global online hub. Sawt connects content, creator and audience.

Media Contact:

Brian Atton, Simian, 949.484.4531,

Simian Unveils New Infusion Plugin for Adobe Premiere Pro

October 13, 2017Simian+Unveils+New+Infusion+Plugin+for+Adobe+Premiere+Pro

Simian, the video sharing and collaboration platform that ad agencies, production companies, post houses and media brands rely on to ensure an efficient workflow for their video content, has introduced a new plugin for Adobe Premiere Pro that promises to make an editor’s job faster and easier.

Dubbed Infusion, it does just that: It imports directly into Adobe Premiere Pro the comments and annotations clients make to videos that are part of Simian Project folders. Infusion will allow editors or other artists using Premiere Pro to save time when making changes or revisions by having the client’s comments and instructions right at their fingertips (or, more accurately, on their Premiere screens), with no more toggling between programs or having to print out comments and refer to them separately.

Infusion is also a two-way tool, as it allows editors to reply to client comments from within their Premiere Pro environments and share them with others on that project’s team. Incoming client comments or notes can appear directly within the edit as markers, too, helping to minimise mistakes or misunderstandings, and editors can upload their revised edits directly back to Simian Project from within Adobe Premiere.

“Editors will be to keep track of important client changes and recommendations while still working in Premiere. With the Infusion plug-in, any comments or notes clients make will appear in a special panel within Premiere,” says Brian Atton, Simian Co-Found and COO. “We think Infusion will remove not only relieve some headaches for Premiere users, but also reflects our overall strategy here at Simian, which is to automate as many functions of the production and post production process as we can so they can focus on doing what they do best, which is be creative,” says Brian Atton, Simian Co-Founder and COO. “It further integrates Simian’s sharing and review capabilities with the basic tools that creative people rely on day in and day out.”

Simian users who’ve taken Infusion for a test drive are impressed with its handling. “With the kind of expedited deadlines we’re working under in TV commercials, branded content and just about any other form of media deliverable, this Premiere Pro plugin is an incredibly helpful timesaver,” says J.P. McMahon, Executive Producer and Partner at the L.A.-based hybrid production and post production company A Common Thread.

To download Infusion, visit the Simian apps page here.

From Fashion to Filmaking: How Simian Revolutionised Creative Software in the Production World

October 25, 2016From+Fashion+to+Filmaking%3A+How+Simian+Revolutionised+Creative+Software+in+the+Production+World
Simian sits down with Little Black Book to reflect on a decade+ of revolutionary innovation.
From high-school band mates to business partners, Brian Atton and Jay Brooks have harnessed the perfect blend of technical know-how and creative thinking to form a company that has revolutionized the media sharing landscape. Through their creation, Simian, a video-sharing and collaboration platform and industry tech toolkit, they’ve pioneered numerous features so successful that they’ve now been adopted across the industry as standard practice. The duo reveal the story behind the company’s evolution from service provider to creative partner.
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